At ModelFinder ("we," "us," or "our"), we are committed to protecting your privacy and being fully transparent about how information is collected and used on our website at www.modelfinderapp.com. Please read this Privacy Policy carefully. By using ModelFinder, you consent to the practices described here.
1. Information We Collect
1a. Information You Provide Directly
If you contact us via our Contact page, we collect the name, email address, and message content you submit. This information is used solely to respond to your enquiry and is not stored in any database on our servers — it is transmitted via a third-party form service (Formspree) and held only in the associated email inbox.
1b. Information Collected Automatically
Like most websites, we collect certain information automatically when you visit ModelFinder, including your IP address, browser type, operating system, referring URLs, and pages visited. This information is collected by Google Analytics and used in aggregate form to understand how visitors use our site so we can improve it. Google Analytics uses cookies (small text files stored in your browser) to track these metrics. We do not receive personally identifiable information from Google Analytics — only aggregate usage statistics.
1c. Your Search Queries and Tool Usage
ModelFinder's core recommendation engine operates entirely on the client side in your browser. Your search queries are never sent to our servers. All model matching, filtering, and ranking logic runs as JavaScript on your device. We have no access to, and do not collect, the search queries you enter into the ModelFinder tool.
1d. Local Storage
ModelFinder uses your browser's localStorage to save your preferences (dark/light mode, language selection, saved "My Stack" models, vote history, and changelog read status). This data is stored exclusively on your device and is never transmitted to us or any third party.
2. Cookies
We use cookies — small text files placed on your device — for the following purposes:
- Google Analytics cookies — to understand aggregate traffic patterns and usage behaviour on our site.
- Google AdSense advertising cookies — to serve relevant advertisements (see Section 3 below for full details).
You can control and delete cookies through your browser settings. Disabling cookies may affect the functionality of some features on ModelFinder. Most browsers allow you to refuse new cookies, be notified when you receive a cookie, or delete cookies already stored on your device.
3. Third-Party Advertising — Google AdSense
ModelFinder uses Google AdSense, a third-party advertising service operated by Google LLC, to display advertisements on our website. This is how we fund the ongoing maintenance and development of ModelFinder as a free resource.
How Google AdSense works: Google uses cookies, including the DoubleClick cookie, to serve ads based on your prior visits to this website and other websites on the internet. These cookies allow Google and its partners to serve personalised advertisements to you based on your browsing history and inferred interests. Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to ModelFinder and/or other sites on the Internet.
Specifically, Google AdSense may:
- Use cookies to track your visits to ModelFinder and other websites in the Google Display Network.
- Use information from prior visits to serve you more relevant advertisements.
- Combine data from our site with data from other sites you have visited to build an advertising profile.
- Share this data with Google's advertising partners for the purpose of serving targeted ads.
We do not have direct access to the cookie data collected by Google AdSense — this data is processed by Google under their own privacy policies. You can review Google's Privacy Policy at policies.google.com/privacy.
4. Opting Out of Personalised Advertising
You have the right to opt out of personalised (interest-based) advertising by Google. You can do this in several ways:
- Visit Google's Ads Settings to manage your advertising preferences.
- Visit www.aboutads.info to opt out through the Digital Advertising Alliance.
- Install the Google Analytics Opt-out Browser Add-on to prevent Analytics tracking.
- Configure your browser settings to block third-party cookies entirely (note: this will also affect non-advertising functionality on many websites).
If you opt out of personalised advertising, you will still see advertisements on ModelFinder — they will simply be non-personalised (contextual) ads rather than interest-based ads.
5. No Sale of Personal Data
We do not sell, rent, trade, or otherwise transfer your personal information to third parties for their own marketing purposes. The only data sharing that occurs is (a) aggregate analytics data with Google Analytics under their data processing terms, and (b) advertising-related data with Google AdSense as described in Section 3 above.
6. Data Retention
We do not maintain a database of user data. Contact form submissions are retained in our email inbox for as long as necessary to respond to your enquiry, typically no longer than 12 months. Google Analytics data is retained for 26 months per Google's standard retention settings. Google AdSense cookie data is managed by Google according to their own retention policies.
7. Children's Privacy
ModelFinder is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately so we can delete it.
8. Security
We implement reasonable technical and organisational measures to protect the limited personal information we process (primarily contact form submissions). However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. Third-Party Links
ModelFinder may contain links to external websites. These links are provided for informational convenience. We are not responsible for the privacy practices of any linked third-party sites and encourage you to review their privacy policies.
10. Your Rights
Depending on your jurisdiction, you may have rights to access, correct, or delete personal data we hold about you. Since we hold minimal personal data (only contact form submissions), please contact us to exercise these rights. We will respond within 30 days.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page reflects the most recent revision. Your continued use of ModelFinder after any changes constitutes your acceptance of the revised policy. We encourage you to review this page periodically.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out through our Contact page. We aim to respond to all privacy-related enquiries within 5 business days.